Episode 1: "I Don’t Do Vanilla"

Marketing truth bombs from someone trying not to hide under their desk.

INTRO (2 min)

SEGMENT 1: WHY MOST MARKETING ADVICE IS RUBBISH (8 min)

• The problem with "find your why" and other meaningless platitudes

• Why safe marketing is actually the riskiest approach

• Real example: My recent email that made two people unsubscribe but generated six sales calls

• The LinkedIn DM problem - "passionate about growth" and other nonsense

SEGMENT 2: THE REBEL MARKETING PHILOSOPHY (10 min)

• Your job isn't to be liked by everyone - it's to be loved by the right people

• The SaaS, Speed, and Sharp Positioning Methodology explained

• Why British marketing differs from American hype culture

• How alienation is a feature, not a bug, in effective positioning

SEGMENT 3: BEHIND THE SCENES OF THE REBEL COLLECTIVE (12 min)

• The messy truth about building a brand with teeth

• Client transformation stories - from beige to bold

• My personal struggles with imposter syndrome and how I overcame them

• The financial reality of choosing a polarising approach
  

SEGMENT 4: REAL FRAMEWORKS THAT ACTUALLY WORK (15 min)

• Cultural positioning framework breakdown

• The three-pillar approach to narrative development

• Case study: How [Client X] transformed their messaging in 30 days

• Implementation roadmap for listeners

CLOSING (3 min)

• Next episode preview - deep dive into positioning frameworks

• Call to action for listeners who are tired of playing small

• Final thought: "The world has enough vanilla already"

Production Notes:

• Tone: Conversational, passionate, occasionally ranty

• Format: Solo episode

• Quality: Professional but not over-produced - authentic is better than perfect

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Written by a human. The difference should be obvious.

podcast marketing rebel