Rebel Marketing
Rebel Marketing
Episode 1: "I Don’t Do Vanilla"
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Episode 1: "I Don’t Do Vanilla"

A raw, unfiltered marketing podcast that sits somewhere between professional production and "person talking to themselves in their bedroom" (definitely closer to the latter).

Marketing truth bombs from someone trying not to hide under their desk.

INTRO (2 min)

SEGMENT 1: WHY MOST MARKETING ADVICE IS RUBBISH (8 min)

  • The problem with "find your why" and other meaningless platitudes

  • Why safe marketing is actually the riskiest approach

  • Real example: My recent email that made two people unsubscribe but generated six sales calls

  • The LinkedIn DM problem - "passionate about growth" and other nonsense

SEGMENT 2: THE REBEL MARKETING PHILOSOPHY (10 min)

  • Your job isn't to be liked by everyone - it's to be loved by the right people

  • The SaaS, Speed, and Sharp Positioning Methodology explained

  • Why British marketing differs from American hype culture

  • How alienation is a feature, not a bug, in effective positioning

SEGMENT 3: BEHIND THE SCENES OF THE REBEL COLLECTIVE (12 min)

  • The messy truth about building a brand with teeth

  • Client transformation stories - from beige to bold

  • My personal struggles with imposter syndrome and how I overcame them

  • The financial reality of choosing a polarising approach

SEGMENT 4: REAL FRAMEWORKS THAT ACTUALLY WORK (15 min)

  • Cultural positioning framework breakdown

  • The three-pillar approach to narrative development

  • Case study: How [Client X] transformed their messaging in 30 days

  • Implementation roadmap for listeners

CLOSING (3 min)

  • Next episode preview - deep dive into positioning frameworks

  • Call to action for listeners who are tired of playing small

  • Final thought: "The world has enough vanilla already"

Production Notes:

  • Tone: Conversational, passionate, occasionally ranty

  • Format: Solo episode

  • Quality: Professional but not over-produced - authentic is better than perfect

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Written by a human. The difference should be obvious.

podcast marketing rebel

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