Marketing truth bombs from someone trying not to hide under their desk.
INTRO (2 min)
SEGMENT 1: WHY MOST MARKETING ADVICE IS RUBBISH (8 min)
The problem with "find your why" and other meaningless platitudes
Why safe marketing is actually the riskiest approach
Real example: My recent email that made two people unsubscribe but generated six sales calls
The LinkedIn DM problem - "passionate about growth" and other nonsense
SEGMENT 2: THE REBEL MARKETING PHILOSOPHY (10 min)
Your job isn't to be liked by everyone - it's to be loved by the right people
The SaaS, Speed, and Sharp Positioning Methodology explained
Why British marketing differs from American hype culture
How alienation is a feature, not a bug, in effective positioning
SEGMENT 3: BEHIND THE SCENES OF THE REBEL COLLECTIVE (12 min)
The messy truth about building a brand with teeth
Client transformation stories - from beige to bold
My personal struggles with imposter syndrome and how I overcame them
The financial reality of choosing a polarising approach
SEGMENT 4: REAL FRAMEWORKS THAT ACTUALLY WORK (15 min)
Cultural positioning framework breakdown
The three-pillar approach to narrative development
Case study: How [Client X] transformed their messaging in 30 days
Implementation roadmap for listeners
CLOSING (3 min)
Next episode preview - deep dive into positioning frameworks
Call to action for listeners who are tired of playing small
Final thought: "The world has enough vanilla already"
Production Notes:
Tone: Conversational, passionate, occasionally ranty
Format: Solo episode
Quality: Professional but not over-produced - authentic is better than perfect
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Written by a human. The difference should be obvious.
podcast marketing rebel
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