Hey Rebels,
Just dropping a new podcast episode that’s going to make some people properly uncomfortable. Good.
"Social Media is the New SEO (And I'm Absolutely Delighted About It)" is my victory lap around the burning remains of the influencer industrial complex. And honestly? I'm having the time of my life watching it all burn down.
The Meltdown is Real (And Beautiful)
While I'm over here celebrating with a decent bottle of something, the plastic army is having a proper crisis. You know the ones - 50K followers, sunset quote graphics, and engagement rates dropping faster than my patience for LinkedIn thought leadership.
They're panic-buying courses on "beating the algorithm" and wondering why their reach has plummeted.
The algorithm isn't broken, darlings. It's finally working.
What I Cover in This Episode
🔥 The Great Influencer Meltdown of 2025
How vanity metrics are finally being exposed as the smoke and mirrors they always were. Spoiler: You can make more sales with 100 engaged followers than most do with 50K passive ones.
⚡ Why Social Discovery is Justice
Google's own research shows 40% of Gen Z prefers TikTok and Instagram for discovery. The death of keyword-stuffed SEO garbage is finally here, and authentic voices are winning.
📝 The Written Word as My Secret Weapon
While everyone scrambles to make TikToks, I'm quietly closing deals with blog readers who actually invest time in understanding what I'm saying. Reading vs. scrolling = investment vs. consumption.
💪 How I'm Thriving While Others Cry
My slowly growing Skool community, modest email list, and podcast downloaded by exactly the right people are outperforming accounts with 10x my following. Because positioning > reach. Every. Single. Time.
The Uncomfortable Truth
Here's what's keeping the influencer industrial complex up at night: We're finally optimizing for outcomes instead of vanity metrics.
The platforms are getting smarter. They're starting to smell the difference between authentic authority and performed expertise. And they're choosing accordingly.
I see coaches with genuine businesses thriving with modest followings, while the "social media famous" crowd watches their engagement rates plummet and their DMs dry up.
The hammer is swinging, and the right people are benefiting.
Why This Matters to You
If you're building something real - a business that solves actual problems for actual people - this shift is your best friend.
You don't need to:
Chase follower counts
Create content on every platform
Perform authenticity for the algorithm
Optimise for metrics that don't pay bills
You just need to:
Understand positioning
Lead with value, not volume
Build genuine relationships
Create owned media alongside rented media
The Bottom Line
Social media being the new SEO isn't just reality - it's justice.
It's finally rewarding people who understand that business is about solving problems, not accumulating metrics. It's punishing the content factories and celebrating genuine voices.
And that, my friends, is exactly as it should be.
Listen to the Full Episode
🎧 Available now on all major podcast platforms
In this episode, I get properly smug about why I saw this coming, share specific strategies for thriving in the new landscape, and explain why I'd rather have 100 people who think I'm brilliant than 10,000 who think I'm "quite good."
Perfect for:
Founders tired of chasing meaningless metrics
Anyone building a real business with a modest following
Rebels ready to profit from the influencer meltdown
Warning: Contains strong opinions, uncomfortable truths, and zero sympathy for the plastic army's declining engagement rates.
Join the Winning Side
While everyone else panics about algorithm changes, I'm doing what I've always done: talking to real people about real problems and building something that matters.
Want in?
This Newsletter: Unfiltered strategies that actually work
Skool Community: Real conversations without performance pressure
Podcast: Arguments with conventional wisdom for your entertainment
Blog: Deep dives into marketing psychology
Pick your dose of reality. The plastic influencers can keep their vanity metrics.
Still here? Excellent. That means you understand the difference between content and value, between followers and customers, between being seen and being heard.
Let's build something real together.
Be naughty,
Sarra
P.S. If this resonates, share it with someone who needs to hear that follower counts don't equal business success. The plastic army might be out for me, but I've got rebels like you in my corner.
Enjoyed this? Hit reply and tell me what you think. I read every single response because that's what real connection looks like.
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